Who We Are
A family-built brand rooted in wellness, craft, and community
Viva Perfetto began with a simple goal: create wholesome snacks that feel as good as they taste. What started with Rania’s passion, family recipes, and years of refinement has grown into a brand shaped by care, heritage, and everyday wellbeing.
Every bar reflects more than ingredients alone. It carries the warmth of family traditions, the trust of loyal customers, and a belief that healthy choices should feel joyful, satisfying, and beautifully simple.
As the family grew into the business, so did the vision. With the next generation stepping in, Viva Perfetto expanded into Australia, where Adam now leads the local chapter with the same spirit of community, quality, and care.
For us, this journey has always been about more than products. It is about contributing something meaningful to the lives of the people who choose us and continuing to grow with integrity, gratitude, and purpose.
Built by family, guided by purpose, and inspired by the communities we serve.
Our Philosophy
Crafted with Purpose and Integrity
Viva Perfetto is not just a brand, it is an experience shaped around the people we serve.
Our customers set the standard, and we strive to exceed it through thoughtful products, genuine care, and a deep commitment to quality in every detail.
This relationship is what has made our customers true partners in building the Viva Perfetto story, helping shape a brand grounded in trust, connection, and shared values.
As we continue to grow, our aim remains clear: to create a healthier and more sustainable future through products made with honesty, intention, and heart.
Our History
From our first launch to international expansion, each milestone reflects how Viva has grown into new markets, new partnerships, and new product categories.
Healthy Fruit & Nut Bars and Protein Bars
Viva Perfetto began as a family business in Varna, Bulgaria, introducing fruit & nut bars built on a family recipe. At the same time, development began on a new protein bar line to support the brand’s long-term product expansion.
International Recognition at the Gama Innovation Awards
The company received international recognition at the prestigious Gama Innovation Awards in Manchester. Viva’s fruit & nut bars earned finalist recognition in the “Best of Middle East” category.
International Partnership with Niveen Brand
Viva entered a joint venture with Niveen Brand, combining
product innovation with wider international distribution and
connecting the business to export networks across Europe,
Asia, Africa, and the Americas.
www.niveen.net
Protein Bar Launch & Middle East Expansion
Viva launched its protein bars as a flagship offering and expanded operations across the Middle East, adding Turkey and Lebanon to the company’s growing regional network.
Wholefood Bars Launch & Australia Expansion
Viva introduced wholefood bars, blending the nutritional profile of fruit & nut bars with a richer, oat-based taste, while also opening its first branch in Australia.
More information
Family-led brand built on natural snacks
Viva Perfetto describes itself as a family-built brand shaped by wellness, craft, and community. The page explains that the business began with Rania’s passion and family recipes, then grew with the involvement of the next generation as the brand expanded into Australia.
A philosophy centred on quality and purpose
The about page says Viva Perfetto aims to create products with honesty, intention, and care. It also presents customers as part of the brand’s story, with a focus on thoughtful products, genuine care, and a healthier, more sustainable future.
How the brand history is presented
The history section on this page traces key milestones from the 2017 launch of fruit and nut bars and protein bar development to later international recognition. If you want to learn more about the products themselves, the about page can be paired with the bar ranges and FAQ pages for a fuller overview.